our story

About Us

Let's be honest, traditional teeth whitening is usually not a pleasant experience.

It's painful, it causes sensitivity, or it can be a long trip to the dentist. We knew there had to be a better way to whiten. So we did some research, talked to experts in the field, and learned a lot about traditional whitening methods.

WHAT DO WE DO ?

We are building the future of smile care, step by step.

Every day we are in the lab, learning from our community, and collaborating with the best dentists to develop products that will make your smile flawless and healthy.We believe that oral hygiene can and should be effective and safe.

WHO WE ARE?

Our Team-Leaders

Our company is divided into 5 different domains, and these are the 5 team-leaders who lead the entire team of 25 people. Logistics, Marketing, Sales, Product Management, and Client Management.

150 countries

OVER 58.540+ REVIEWS

In all the 6 years of our brand's existence, we have delivered products in over 150 countries. We also received hundreds of thousands of reviews on social media.

in last 6 years

Our Office

At the moment, our central office is located in LA , from here the entire team works on marketing, logistics and sales strategies. Come visit us for a cup of tea when you have 5 min !

we've had

Delivery in 24 hours

In order to quickly deliver the products to our customers, we use 5 warehouses in Europe and the USA. Thus we can guarantee the delivery of the products within a maximum of 24 hours from placing the order.

we are

No.1 Oral-care Marketplace

What started in 2016 with a teeth whitening kit has since grown into a global community of over 3 million people. The best part?It is built by people who care as much as we do about researching and testing oral hygiene products.

as seen in :

we are

Proud member of B-Corporation

Once we started selling oral-care products, we felt the need to be part of a very large community that has a major impact on the sustainability revolution - B Corporation.

Connect your ToothBrush with our App

Pair your electric toothbrush or teethwhitening kit with our App thru AI, and pick up a goal like : fresh breath, whitening or gum health.

in usa & europe

Delivery by courier to your door.

We deliver our products within 24 hours anywhere in the world, because the monthly subscription implies a fast delivery. We use companies such as Amazon, Fedex, UPS and DHL.

6 years of progress

We love conferences, that's why we try to attend big conferences in Dubai, New York, London, Lisbon or Bangkok at least once every 3 months. In the last 6 years, we have participated in 12 conferences.

25 people

Our Team

We have a varied team composed of 25 experts in different fields such as: marketing, sales, product management, logistics, and product creation. We are convinced that without such a team of experts we would not have achieved the success we have now.

Over 9.000 influencers worldwide.

We have a customer base that constantly follows our news and posts on social media. We try to offer as many personal hygiene tips as possible for a happy lifestyle.

get now

Our Gift-Card

Do you want to give a gift and you are not sure which product to choose? We help you! You can choose from the 4 gift cards on our website, and the recipient can choose their own gift from our website!

with AI

Our App

30 DAYS

MONEY BACK GUARANTEE

If you are not satisfied with the purchased product and would like to make a return, you can do it absolutely free even after 30 days from delivery.